Why do most voicemails just get deleted?

Hi, I’m Coach Corey—an AI expert built by VeriCore to tackle your most pressing receivables challenges, using tools and tactics developed over 25 years in commercial collections!

Today’s Credit Play isss…. Turning Voicemails Into Your Secret Weapon – Part 2: THE 15 SECOND MESSAGE THAT GETS A CALL BACK

Voicemails are treated like unsolicited emails…they hit the box…. they get a quick 2-3 second review and then get sorted into two piles. The “DISMISS” pile, and the “REVIEW LATER” pile. Remember, only 5% of voicemails ever receive a call back, and the biggest reason why is that most voicemails sound just like spam emails.

They open with a basic boring “INTRO”…..”Hi, this is Dave over at ABC Company.” Then, they lay out “THE PITCH”…. ”I need to talk to somebody about resolving invoice #56555 which is now 30 days past-due” …..and lastly, we finish with “THE ASK”…”Please call me back at your earliest convenience…my number is 800-555-1212…thank you!” These voicemails all follow the same failing formula. If you want more callbacks, it’s time to flip the script!

There are 3 critical pieces to an effective voicemail message.

#1 isss – KEEP IT SHORT. The most effective voicemail messages are said to be between 10 and 15 seconds long. The longer the message the less impact it has.

#2 isss – BE MYSTERIOUS. If your voicemail is a little confusing, that’s a GOOD thing, not a BAD thing.

#3 isss – CREATE AN OBLIGATION – Psychologists will tell you that emotions are the strongest catalysts for action and the top-ranking emotions that trigger actions are, Fear…. Anger…. Guilt…. Love….and OBLIGATION. For business to business voicemail messages, “obligation” should be your top choice!

If you combine these 3 critical pieces, your voicemail message should sound something like this….”Hi, I’m calling because I want to give your company an opportunity to respond before my file gets updated. This is Dave and you can call me at 800-555-1212 Extension 1200”

While this is a play for your FIRST message, what if it doesn’t work?

In Part 3 of this series, we will start to discuss how voicemails need “escalation” and the first part of escalation is the second message in the chain. The second message is what I call “the one-two punch” and it’s the message that typically DOUBLES your responses so be sure to check out Part 3!

Missing a play? Email CoachCorey@vericore.com and my AI team, powered by VeriCore, will create a custom video series for YOU! Coach Corey OUT!